Marketing and Smart Technologies

2019; Springer Nature; Linguagem: Inglês

10.1007/978-981-15-1564-4

ISSN

2190-3026

Autores

Álvaro Rocha, José Luís Reis, Marc K. Peter, Zorica Bogdanović,

Tópico(s)

Digital Innovation in Industries

Resumo

The volume contains selected papers presented at International Conference on Marketing and Technologies (ICMarkTech 2019) held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia), in the city of Maia, Portugal, from 27 to 29 November 2019.

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