The Influence of North American Ownership on the Business, Management, and Communication Model of Spanish Professional Football: A Case Study of Real Club Deportivo Mallorca (2016–2021)
2022; SAGE Publishing; Volume: 11; Issue: 5 Linguagem: Inglês
10.1177/21674795221106118
ISSN2167-4809
AutoresXavier Ginesta Portet, Nahuel Ivan Faedo,
Tópico(s)Sport and Mega-Event Impacts
ResumoThe objective of this article is to analyze the changes in the management model of RCD Mallorca, a LaLiga football club, with the arrival of a new, North American majority shareholder (ACQ Legacy Partners LLC) in 2016. It also analyzes journalists’ perception of the new ownership. Our method is a case study design, using qualitative methodological triangulation: a focus group discussion with non-sports executives of the entity, non-participant observation, in-depth interviews with the CEO of RCD Mallorca and its Director of Communication, as well as semi-structured interviews with journalists that regularly cover the club’s information. The results show how the club has developed its management model from one focused on the short-term to a rational and analytical one that incorporates long-term planning. Meanwhile, journalists criticize that they are experiencing a process of disintermediation, since the club ends up competing with them in content creation thanks to the potential of the new digital environment.
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