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Pharmaceutical advertising and the consumption of over the counter (OTC) medicines in users of the SUPERFAR drugstore in Barrios Altos-Cercado de Lima, 2022.

2022; Faculty of 1000; Volume: 11; Linguagem: Inglês

10.12688/f1000research.121666.1

2046-1402

Ambrocio Teodoro Esteves Pairazamán, WALTER GREGORIO IBARRA FRETELL, JESSICA NOELIA HUAPAYA CUZCANO, RONALD ALAN DE LA CRUZ ROJAS, VERONICA LISET ESTEVES CÁRDENAS, José Rincón Chávez, Leydi Ochoa Ayvar, FRANCISCO PALACIOS VALVERDE,

Business, Innovation, and Economy

Background: To determine the relationship between pharmaceutical advertising and the consumption of over-the-counter (OTC) medicines in users of the SUPERFAR drugstore in Barrios Altos-Cercado de Lima, 2022. Methods: The methodology used was a quantitative approach, non-experimental, cross-sectional, descriptive-correlational design. The sample consisted of 269 users, who were administered a questionnaire with 20 questions; the technique used was the survey. The results were obtained using SPSS Version 22 and Spearman's correlation statistical test with a significance level of 5%. Results: The correlation for the general hypothesis was determined with a P value of 0.000 and a Spearman's Rho value of r=0.729 indicating a strong and direct correlation between Variable 1 pharmaceutical advertising and Variable 2 consumption of over-the-counter (OTC) drugs. For the pharmaceutical advertising message dimension, a P value of 0.000 was obtained, Spearman's Rho value of r=0.597 indicating a moderate and direct correlation, for the mass media dimension (P value is 0.000), Spearman's Rho value of r=0.525 indicating a moderate and direct correlation, for the pharmaceutical product promotion dimension (P value 0.000) Spearman's Rho value of r=0.637 showing a moderate and direct correlation and for the dimension of excessive consumption of medicines under the influence and responsibility of the pharmaceutical industry (P value 0.000) was obtained. Spearman's Rho value of r=0.670 indicating a moderate and direct correlation. Conclusion: The conclusion is that there is a significant relationship between the variables pharmaceutical advertising and drug consumption.