Brace yourself! Why managers should adopt a synthetic media incident response playbook in an age of falsity and synthetic media
2022; Elsevier BV; Volume: 66; Issue: 2 Linguagem: Inglês
10.1016/j.bushor.2022.07.004
ISSN1873-6068
AutoresLucas Whittaker, Jan Kietzmann, Kate Letheren, Rory Mulcahy, Rebekah Russell‐Bennett,
Tópico(s)Spam and Phishing Detection
ResumoSynthetic media presents looming threats to managers in a business setting. To address this issue, we first offer a short overview of the evolution of media manipulation to contextualize the new era of synthetic media. Then, we present the problems associated with synthetic media via veridicality and heuristics to illustrate how consumers have little choice but to believe what they see, read, and hear online. We outline the most likely and impactful types of synthetic media threats and attacks and present a synthetic media incident response playbook. Our aim is to inform managers about six specific phases so they can prepare, assess, detect, analyze, and recover from synthetic media incidents and coordinate their lessons learned.
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