Looking Ahead
2017; Morgan & Claypool Publishers; Linguagem: Inglês
10.1007/978-3-031-02311-8_7
ISSN1947-9468
Autores ResumoWhen we tell people about this kind of research, we often get questions like, "what happens when Twitter shuts down?" It's true that any particular platform like Twitter is unlikely to stick around forever (and one could be forgiven for having the impression that social monitoring requires Twitter specifically, given its dominance in this field!), but that doesn't mean that this type of research hinges on the availability of any particular platform. While specific products come and go, the general form of a technology tends to stick around once it's introduced. Search and email are still ubiquitous, even though most of the popular search engines and email clients of twenty years ago are no longer around. People may no longer use AOL Instant Messenger (AIM), but there are now numerous popular messaging platforms. In the same vein, social networks, (micro)blogs, and online reviews will stick around in some form or another. Social data isn't going anywhere.
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