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QUEM QUER A SUA MTV? CAMINHOS DE UMA NOVA EMISSORA NO BRASIL (1984-1990)

2017; Volume: 05; Issue: 10 Linguagem: Inglês

10.52765/entropia.v5i10.341

2526-2793

Carlos Eduardo Algaves Soares de Oliveira,

Youth, Politics, and Society

This paper analyzes MTV's attempts to enter Brazil throughout the 1980s, during the historical context of democratic transition and the promulgation of the 1988 Federal Constitution. MTV Brazil started operating in 1990, through the business agreement between Grupo Abril and Viacom. It was the first segmented television channel in the country that was aimed at young audiences and broadcast on UHF. MTV’s particularity lies in the transmission on an open network and inserted in the context of renewal and freedom of Brazilian society, which structured narratives of political, social and cultural opening, having as a landmark the promulgation of the 1988 Federal Constitution. Thus, this article seeks to approximate the reasons why MTV's entry proposals did not take effect, in the agreements with TV Gazeta in 1985, and Rede Manchete in 1986, and the post-dictatorial process involved by ruptures and permanencies in the construction of democracy. The agreement between MTV and Grupo Abril was made possible due to the effectiveness of the Constitutional Charter, which guaranteed the end of the state censorship apparatus, and the new regulation of television concessions. The primary sources in this article is the newspapers Folha de São Paulo and Jornal do Brasil, with news reports that dealt with these issues. Establishing dialogues with Renato Ortiz and Marcos Napolitano, in order to understand the Brazilian process of cultural modernization and the political paths in the 1980s, and, also, with Reinhart Koselleck to analyze the Futures Past that involved MTV.