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Centrum Multivitamin Content Analysis—Over the Counter—OTC Medicine on Facebook

2022; Scientific Research Publishing; Volume: 13; Issue: 11 Linguagem: Inglês

10.4236/pp.2022.1311037

2157-9431

Euripedes Fernandes de Oliveira J.,

Pharmaceutical industry and healthcare

Medicines advertising can be discussed from several perspectives. The study can be directed to its informational content, current legislation, characteristic (persuasive, informative) and the use of euphemisms. In this paper, the authors indicated the values present in the advertising content of the Centrum brand, classified by the World Health Organization (WHO) as Over the Counter—OTC Medicine, based on the content analysis [1] of whose evaluations will be based on advertising objects published on Facebook.