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Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation

2023; Taylor & Francis; Volume: 63; Issue: 3 Linguagem: Inglês

10.1080/08874417.2023.2165197

2380-2057

Alex Koohang, Jeretta Horn Nord, Keng‐Boon Ooi, Garry Wei–Han Tan, Mostafa Al‐Emran, Eugene Cheng-Xi Aw, Abdullah M. Baabdullah, Dimitrios Buhalis, Tat‐Huei Cham, Charles Dennis, Vincent Dutot, Yogesh K. Dwivedi, Laurie Hughes, Emmanuel Mogaji, Neeraj Pandey, Ian Phau, Ramakrishnan Raman, Anshuman Sharma, Μαριάννα Σιγάλα, Akiko Ueno, Lai‐Wan Wong,

Technology Adoption and User Behaviour

The term metaverse is described as the next iteration of the Internet. Metaverse is a virtual platform that uses extended reality technologies, i.e. augmented reality, virtual reality, mixed reality, 3D graphics, and other emerging technologies to allow real-time interactions and experiences in ways that are not possible in the physical world. Companies have begun to notice the impact of the metaverse and how it may help maximize profits. The purpose of this paper is to offer perspectives on several important areas, i.e. marketing, tourism, manufacturing, operations management, education, the retailing industry, banking services, healthcare, and human resource management that are likely to be impacted by the adoption and use of a metaverse. Each includes an overview, opportunities, challenges, and a potential research agenda.