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Measurement of the quality of service of the informal transportation mode mototaxi in Mexico

2023; Elsevier BV; Volume: 18; Linguagem: Inglês

10.1016/j.trip.2023.100764

2590-1982

Javier Romero-Torres, Javier García Gutiérrez, Doricela Gutiérrez Cruz,

Economic and Environmental Valuation

This work presents an approach to assessing the significance of the elements that constitute the quality of service (QS) from the user's perspective of the emerging transportation mode named "mototaxi". This emergent transportation mode is meant to provide last-mile mobility to people in certain population strata and has an interactive role with others already established. The motivation of this work is to provide information that might help during the regulatory process of this service by allowing alignment of the offered service characteristics and avoiding mistakes that transportation authorities have incurred in the past with other public regulation processes. The methodology used to assess the QS from the user's perspective consisted of identifying the essential features that encompass the QS vector for the mototaxi. Later, a discrete choice experiment was designed, and a Stated Preferences (SP) survey was conducted to design a Logit model to estimate the weights of the critical factors in the QS vector. This methodology was applied in a study case in a Mexico Valley Metropolitan Zone municipality. The results indicated that travel cost, travel time, driving style, and comfort, were the essential factors perceived by the mototaxi captive users. The conclusions reached are meant to improve the users' perception of this transportation service and assure its permanence.