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Target Settings and Types of Cultural, Leisure Activities of the Population in Stavropol Krai

2023; Springer International Publishing; Linguagem: Inglês

10.1007/978-3-031-21432-5_221

2367-3370

Valentina Ivashova, Н.П. Клушина, Evgeny Nesmeyanov, Olga Kamalova, Gennady Lukyanov,

Socioeconomic and Demographic Analysis

The article presents modern approaches to understanding and classifying the target settings of the population regarding the choice of types of cultural, leisure activities. We highlighted the features of the pandemic period that affect this process. We developed research tools, taking into account the conclusions of the theoretical analysis of publications; also we conducted a survey of the population of Stavropol Krai (one of the southern regions of Russia) in October-November 2021 using the GoogleForms. The study was carried out on a regional sample in 9 territories of Stavropol Krai with the representation of the regional capital, MineralnyeVody, central, eastern and northwestern zones. In total, 1020 people from among those living in Stavropol city, Kislovodsk city, Shpakovsky, Petrovsky, Novoaleksandrovsky, Apanasenkovsky, Sovetsky, Georgievsky districts took part in the electronic survey procedure. The sample corresponds to the gender and age structure of the population of Stavropol Krai. Statistical analysis of the data was carried out using the SPSS program (version 21). Conclusions are drawn showing the typology of target settings and types of cultural and leisure activities of the population of the south of Russia. The information obtained shows the need for a wider involvement of representatives of older age groups in cultural and leisure practices and the organization of leisure activities, taking into account the needs and goals of this category of consumers.