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The Impact of Online Banking Services on Customer Spending Behavior

2023; Springer International Publishing; Linguagem: Inglês

10.1007/978-3-031-26956-1_18

2367-3370

Khaled Altamimi, Sayed Mohammed Fadhel, Allam Hamdan, Louai A. Maghrabi,

Consumer Behavior and Marketing Influence

This paper is aimed on examining and testing the effect of mobile banking services on customer spending behavior and the changes caused by this influence of the COVID-19 pandemic in The Kingdom of Bahrain. In this study, the online banking services is the independent variable, where customer spending behavior is the dependent variable, COVID-19 pandemic is the moderator variable of the study. The study is focused on examining and testing the impact of the online banking services toward the consumer spending and saving behavior on making decision either to buy or save. The data will be collected in a primary form where the questionnaire survey method will be adopted to gather responses from bank consumers in the Kingdom of Bahrain and will be analyzed through the Statistical Package for the Social Sciences software (SPSS) tool by using the built-in functions such as regression, mediation, scale, correlation, coefficient, significant, and moderation analysis. The results of the study will show the acceptance and rejection of the hypotheses of the study.