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Holographic ABBA: Examining Fan Responses to ABBA’s Virtual “Live” Concert

2023; Taylor & Francis; Volume: 46; Issue: 3 Linguagem: Inglês

10.1080/03007766.2023.2208048

1740-1712

Justin Matthews, Angelique Nairn,

Cinema and Media Studies

In 2021, ABBA reunited, released a new album, Voyage, and announced holographic concerts featuring their digital avatars or "ABBAtars." Using visual effects and motion capture technology, these performances create a realistic illusion without physical presence. This study analyzed reactions to these virtual musicians, highlighting concerns of ageism, undermining live music, and profit-driven motives. While the public was excited to "experience" ABBA again, there was speculation about the nature of a virtual concert.