Fee Fi Fo Fail: fairy stories for future failures
2023; Taylor & Francis; Volume: 39; Issue: 9-10 Linguagem: Inglês
10.1080/0267257x.2023.2217840
ISSN1472-1376
Autores Tópico(s)Management and Organizational Studies
ResumoOnce upon a time, failure was believed to be a very bad thing. It is now seen as a means of living happily ever after. For some fail-fans, it is a magic kingdom called Acadreamia, where missteps make marketers stronger. For others, it is a heinous haunted mansion, ReviewView, where recurring nightmares reside. An unembellished autoethnography, this essay tells the blood-curdling tale of the author’s failed attempt to write a bestseller about failure. A marketing monstrosity, it has few redeeming features.
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