GESTÃO DE RECURSOS INTANGÍVEIS: UMA ANÁLISE DO MERCADO ESPORTIVO
2021; Volume: 09; Issue: 212 Linguagem: Inglês
10.35265/2236-6717-212-9154
ISSN2236-6717
Autores Tópico(s)Sports Analytics and Performance
ResumoThis article aimed to analyze the management of intangible resources through soccer player transactions carried out by Brazilian and Portuguese clubs in the last five seasons, seeking to identify and analyze factors that have made Portuguese clubs references in the area, and how Brazilian clubs that generally act as player trainers can learn to do profitable business. To achieve this goal, the two Brazilian clubs that collected the most from player negotiations in each country in Brazil were analyzed: Clube de Regatas do Flamengo and São Paulo Futebol Clube, and in Portugal: Futebol Clube do Porto and Sport Lisboa Benfica. Due to the absence of scientific works and the contemporary nature of this business segment, the research was guided by the following questions: How do transactions work; How important is this revenue to the club's budget; Analysis of transactions carried out in recent years; Profile of club transactions and financial results ascertained by clubs. In the search for answers to these questions, the management of football clubs as a business, the football market, the way in which transactions take place were analyzed. The research demonstrated how strategic management is necessary for the effectiveness of club administration in terms of profitability.
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