Artigo
WHEN FANDOMS RECOVER BOOKSTORES’ SERVICE FAILURE: THE CASE OF THE FRENCH MANGA MARKET
2023; Global Alliance of Marketing & Management Associations; Linguagem: Inglês
10.15444/gmc2023.09.02.03
ISSN2288-825X
AutoresSophie Luciano, Mathieu Alemany Oliver,
Tópico(s)Cultural Insights and Digital Impacts
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