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BIBTEX RIS

Is your budget your guide? The willingness to pay for a more sustainable experience in Jericoacoara

2023; UNIVERSIDADE FEDERAL DO CEARÁ; Volume: 21; Linguagem: Inglês

10.19094/contextus.2023.83151

ISSN

2178-9258

Autores

Laís Vieira Castro Oliveira, Cláudia Buhamra Abreu Romero, Clayton Robson Moreira da Silva, Raimundo Eduardo Silveira Fontenele,

Tópico(s)

Environmental Sustainability in Business

Resumo

This study seeks to evaluate the willingness of tourists to pay for a more sustainable experience in Jericoacoara, Ceará in Brazil. It consists of a survey of 386 tourists. The data was collected from an online questionnaire administered on location. We used the Contingent Valuation Method (CVM), a descriptive method of analysis, and multiple linear regressions. The results indicate that, on average, tourists are willing to pay R$8,51 in addition to the Sustainable Tourism Fee charged by the Municipality of Jijoca de Jericoacoara (28.4% more). We identified that the variables age, income and dependents influenced their Willingness to Pay (WTP).

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