Saudi Arabia’s football league will grow strongly
2023; Emerald Publishing Limited; Linguagem: Inglês
10.1108/oxan-db280832
ISSN2633-304X
ResumoSignificance In June, the Saudi sovereign wealth fund, the Public Investment Fund (PIF), took over four domestic football clubs, including Al Hilal. The PIF is aggressively targeting European football talent through high fees and salaries, with the aim of making the Saudi Pro League (SPL) a top ten league in world football. Impacts Broadcasters and corporate sponsors from the Middle East, North Africa and Asia will consider purchasing rights and deals with the SPL. Outside investors may be drawn towards SPL clubs now they are open to investment. There will be challenges for the game at the governance level including from FIFA, UEFA and regulation around multi-club ownership models.
Referência(s)