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Research on the Shape of Hair Dryer Handle Using Fuzzy Theory

2023; Springer Nature; Linguagem: Inglês

10.1007/978-981-99-5203-8_16

2190-3026

Xingmin Lin, Zhen Ge, Luting Xia,

Color perception and design

This research evaluates the visual features of different hair dryer handles.12 home-use hair dryers of top brands in market were selected as samples, our study collected 40 most suitable adjectives out of 146 by 10 professional consumers. Then, the Semantic Differential Method (SD method) was used to design the questionnaire, whose results were analyzed with the factor analysis method, and factors were renamed afterwards. The statistical data from the market questionnaires were carried out in the triangular fuzzy numerical calculation, and the evaluation values of the 12 hair dryers were generated in 6 visual images respectively. The image evaluation values for different handle styles were trivial in terms of “robustness”, “simplicity”, “lightness” and “interesting”, but very different in terms of “novel”, “safe”, “healthy” and “elegant qualities”. The overall shape of these handles has several similarities between each other, consumers have more than one choice for each characteristic, such as NEUEO, PHENIX, Sima or Feike, are often deemed to be safe, healthy and rugged. Rowenta, Superpower and Panasonic tend to be interesting, personal, simple and lightweight. Povos, Haier, Sassoon were favored for their elegant quality. The study helps designers to set up the product image cognitive model of home-use hair dryers, in order to clarify the relation between customers’ needs and product form.