Determinants Impacting Farmers' Selection of Various Agrochemical Brands of Uttar Pradesh
2023; Volume: 44; Issue: S-5 Linguagem: Inglês
10.17762/jaz.v44is-5.1807
ISSN0253-7214
AutoresArun Kumar, Kushagra Kulshrestha,
Tópico(s)Agricultural Economics and Practices
ResumoAgriculture drives India's economy with 59% population dependence and 23% GDP contribution. Amidst diminishing cultivable land, employing modern techniques, quality pesticides, and high-yield seeds ensure food security and export stability. Agrochemicals crucially protect crops, doubling yields in the last five decades. To explain various dimensions of agrochemical usages in between farmers, this study was undertaken and a total sample of 100 farmers were investigated. In the study area of Uttar Pradesh, factors influencing farmers' pesticide brand preferences include retailer recommendation, competitive price, and quality as primary factors, while co-farmer opinion, sales promotion, and advertisement have minimal influence etc. were studied. As for the study of the majority of sampled farmers (87.00%) favored Saafbrand as their top choice, followed by Tebusulph (79%) and Indofil M-45 (63%) as their second and third preferences, respectively. Sofiya (51.00%), Sprint (39.00%), Miradore (24.00%), Haru (12.00%), Roko (9.00%), and Cocide (4.00%) were moderately preferred brands among Uttar Pradesh farmers. This research paper includes various marketing shares of various pesticide, insecticide and weedicides.
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