Artigo Acesso aberto

Kung Fu Panda: The Value of Chinese Culture in Digital Films

2023; Volume: 12; Issue: 1 Linguagem: Inglês

10.54097/fbem.v12i1.13969

ISSN

2766-824X

Autores

Qiangchun Wang,

Tópico(s)

Cinema and Media Studies

Resumo

The digital film Kung Fu Panda, produced by DreamWorks Animation of Paramount Pictures, has immediately become a hotspot worldwide since it was released in 2008. The essential reason for its bloom lies in that the film integrates Chinese culture with the spirit of the age; more specifically, by using digital film technology professionally, Chinese culture is embodied in the elements of the film, such as characters, dialogues, actions, music, scenes, etc. In a word, digital film technology brings out eye-catching brilliance when fused into Chinese culture; at the same time, Chinese culture presents immeasurable artistic and market value in digital films.

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