When Tourism and Fashion Cocreate
2023; Emerald Publishing Limited; Linguagem: Inglês
10.1108/s1571-504320230000026007
ISSN1571-5043
AutoresEirini Vlassi, Georgios A. Deirmentzoglou, Konstantina K. Agoraki, Ανδρέας Παπαθεοδώρου,
Tópico(s)Diverse Aspects of Tourism Research
ResumoFashion is linked to destination branding as it constitutes an important aspect of cultural heritage. Fashion events and exhibitions enhance destination brand awareness and increase tourism demand. This chapter attempts to highlight the interdependence between fashion and destination branding focusing on how attributes are portrayed by inflight and fashion magazines. A comparative qualitative analysis of Blue (Aegean Airlines inflight magazine) and Vogue Greece is undertaken. This chapter provides insights to inform destination and fashion partners in Greece regarding their future campaigns and extend their collaboration at various levels.
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