Becky Lynch: ‘the Man’ behind the brand
2023; Routledge; Volume: 15; Issue: 1 Linguagem: Inglês
10.1080/19392397.2023.2295765
ISSN1939-2400
Autores Tópico(s)Gender, Feminism, and Media
ResumoProfessional wrestling has changed significantly over time, where the lines between fiction and reality have become increasingly intertwined. The days of keeping 'kayfabe' have made way for a more authentic experience in which pro-wrestling superstars' real lives are as much on display as their in-ring talent. Similarly, a wider socio-cultural shift where feminist ideologies are coming to the fore, has allowed some athletes to build a personal brand – based heavily on authenticity – catapulting them to superstar status usually reserved for those associated with the realms of Hollywood. Primarily using the Model of Athlete Brand Image and with support from the TOPSTAR framework, this article will explore how athlete branding and its sub-components, such as authenticity and feminism, have helped to develop this superstardom within professional wrestling and how one woman in particular, has been at the forefront of the movement – Becky Lynch.
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