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Study on Cultural Hegemony Infiltrated in Kung Fu Panda from Orientalism Perspective

2024; Canadian Center of Science and Education; Volume: 14; Issue: 1 Linguagem: Inglês

10.5539/ijel.v14n1p63

1923-8703

Yuechen Zhou,

Media, Gender, and Advertising

Edward Said holds that Orientalism essentially explains the power relation between the West and the East in which the former controls the latter with hegemony. Hollywood films, the symbol of American culture, play an indispensable role in promoting American cultural values and ideologies, but the images of non-western countries are often distorted in them. Thus gradually, the East is marginalized and the gap between the image of the East and the West becomes difficult to bridge. This paper is a study of the cultural hegemony infiltrated in Kung Fu Panda which is permeated with both Chinese and American cultural elements.