Capítulo de livro

Quantifying the Impacts of Artificial Intelligence Implementations in Marketing

2024; IGI Global; Linguagem: Inglês

10.4018/979-8-3693-1339-8.ch008

ISSN

2327-5529

Autores

Subhashini Durai, Geetha Manoharan, T. Sathya Priya, R Jayanthi, Abdul Razak, Sunitha Purushottam Ashtikar,

Tópico(s)

Consumer Retail Behavior Studies

Resumo

AI will personalize marketing. Analysis of client behavior and preferences customizes product and service suggestions. AI-powered CRM solutions can automate customer service, help customers, and boost satisfaction. AI improves marketing targeting. Technology can improve client behavior targeting. AI will also impact digital marketing. Personalization boosts client engagement and sales. Virtual assistants and chat bots will increase marketing. Apps can swiftly answer customer questions, improve service, boost satisfaction, and develop brand loyalty. AI can enhance price by studying market trends, competition, and customer behaviour. Machine learning algorithms help organizations set rates, increasing sales and profit. Marketers may create more engaging content with AI. AI can analyze client data and behavior to determine which content performs best for target demographics, improving content marketing. AI marketing will develop in the future. Companies will benefit from AI-powered, tailored, and data-driven marketing that boosts customer engagement, loyalty, and revenue.

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