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Na crista da onda: A cultura pop coreana na atualidade

2022; Volume: 22; Issue: 2 Linguagem: Inglês

10.5935/cadernosletras.v22n2p51-68

1809-4163

Mariana Seminati Pacheco,

Japanese History and Culture

This work aims to study the evolution of South Korean pop culture in post--modernity and its worldwide reach through media interaction.Influential social factors in the process of globalization of South Korea in post-modernity will be presented, which contributed to the rise of pop culture in the country in recent years (from 2010 to the present), known as Hallyu (translated as Korean Wave, in Chinese), from the post-Civil War social and cultural development (1950)(1951)(1952)(1953) to its economic rise in the 1980s and cultural export in the 2000s.