Artigo
LA PROTECCIÓN FRENTE A LOS ATAQUES A MARCAS EN REDES SOCIALES. HONOR DE MARCA. PRESTIGIO REPUTACIONAL. DAÑOS MORALES. ¿PUEDEN TERCERAS EMPRESAS VERTER COMENTARIOS NEGATIVOS SOBRE UNA MARCA COMUNITARIA REGISTRADA EN REDES SOCIALES?
2024; Linguagem: Inglês
10.21134/lex.vi26.2537
ISSN2445-0936
Autores Tópico(s)Advertising and Communication Studies
ResumoThe purpose of this article is to comment briefly on the legal situation in which companies owning protected trademarks find themselves in the event of suffering attacks on their trademarks on social networks that affect their reputation and image and to comment on possible ways of protection against such behaviour.
Referência(s)