Portal de Periódicos da CAPES

Drivers, barriers and key practices of corporate sustainability strategy implementation in hotels

2024; Elsevier BV; Volume: 120; Linguagem: Inglês

10.1016/j.ijhm.2024.103791

1873-4693

Vanessa Guerra Lombardi, Raúl Hernández Martín, Noemí Padrón-Fumero,

Consumer Behavior in Brand Consumption and Identification

This paper analyzes the implementation of corporate sustainability strategies (CSS) in hotels, identifying key factors and practices as perceived by middle-managers. Using qualitative methods, we conducted initial and in-depth interviews with owners, top-managers, and 37 middle-managers from various departments of a hotel chain in the Canary Islands. An existing literature-informed CSS implementation framework guided our analysis, revealing nine key factors that act as drivers, barriers, or both to CSS implementation. We identified crucial practices including paper-use reduction, employee well-being, plastic-use reduction, energy efficiency, recycling, water management, air quality, social contribution, food waste management, and green chemicals, noting varying relevancies across departments. Particularly, work-wellbeing, plastic-use reduction, and energy efficiency showed the highest alignment with CSS. Our findings offer insights into the practical application of CSS, underscoring the importance of tailoring department-specific practices to overarching sustainability goals to bolster organizational sustainability strategies.