Produção Nacional
Revisado por pares
Women gamers: Gender performativities in female eSports consumption
2024; UNIVERSIDADE PRESBITERIANA MACKENZIE; Volume: 25; Issue: 4 Linguagem: Inglês
10.1590/1678-6971/eramg240235
ISSN1678-6971
AutoresBruno Melo Moura, André Luiz Maranhão de Souza Leão, Eric Matheus Gomes Salgueiro, Mayara Sales Crosato, Antonio Lucas da Silva Rocha,
Tópico(s)Gender, Feminism, and Media
ResumoABSTRACT Purpose: Women’s increasing interest in eSports is an emblematic phenomenon. However, they have been facing discriminatory sexist practices based on a discourse focused on establishing gender inferiority. Thus, the present research aims to investigate how gender performativities are produced in eSports consumption by women gamers. Originality/value: Due to a lack of discussions about female eSports consumption, the current study explores gaps in consumer culture research literature based on theoretical and epistemological concerns. Butlerian concepts of performativity are used to help better understand the conduct produced in discussions about female eSports consumption. Design/methodology/approach: An interpretive content analysis (ICA) of 44 interviews was carried out to help better understand women gamers’ perception of their experience in games, and in the cultural scenario itself, the eSports consumers’ social network is formed by both practitioners and game enthusiasts. Findings: The current analytical effort identified two dimensions: “Fight like a girl!” and “Girls just want to have fun!”. It was possible to perceive that even gender performativities with different interests work as gender discourse reproducers and spreaders in both dimensions when they take place without due diligence. Ultimately, this is a complex market dispositif capable of leading the eSports scenario to a patriarchal system among its consumers.
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