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INFÂNCIA, PRODUÇÕES DE CONTEÚDOS DIGITAIS E RELAÇÕES TRANSMÍDIA ENTRE O YOUTUBE E O TIKTOK

2024; INSTITUTO FEDERAL DE BRASÍLIA; Volume: 13; Issue: 2 Linguagem: Inglês

10.19123/reixo.v13n2.8

2238-9504

Karina Marcon, Igor Marcus Carvalheiro, Élsi Inês Ferster,

Educational Methods and Impacts

This article aims to investigate possible transmedia relationships between the YouTube and TikTok platforms within the context of content targeted at children, created by digital creators. Using an exploratory approach, three digital content creators, namely Luccas Neto, Manual do Mundo, and Enaldinho, were chosen as they operate on both platforms and produce content for children. The Socialblade platform provided data on the number of subscribers and the number of views of the most-watched videos, which were used as parameters in this study. Based on the results, we identified that content creators who focus on children's stories are more inclined to incorporate and utilize transmedia concepts and characteristics, as they produce and distribute their content across both platforms, with the intention of engaging children.