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ANALYSIS OF THE INTERSECTION BETWEEN FASHION AND MUSIC IN TAYLOR SWIFT'S TEN ERA: A CORRELATION STUDY

2024; Volume: 17; Issue: 1 Linguagem: Inglês

10.18624/etech.v17i1.1334

1983-1838

Letícia Casagrande Dal Bello, Maria Julia De Lima Dassoler, Guilherme Vieira Alves,

Music History and Culture

Fashion and music have always had a close relationship, as both are forms of expression, with fashion being used as a form of identification for each group according to their musical style. In the 2000s, with the growth of the media and the internet, the relationship between fashion and music intensified even further, the way each artist dressed became more visible, which led to each rhythm adopting its own unique style. Taylor Swift, a singer who emerged in 2006, broke records with her first album, one of which was staying on the Billboard 200 for longer than any other album in the 2000s. Although she began her career in country, throughout the Over the years, Taylor has moved through different musical genres, such as Country-pop, Pop, Electronic, Rap, Folk and Alternative, demonstrating remarkable versatility in his compositions. Due to this versatility, the singer needed to make the meaning of each era increasingly explicit, seeking a relationship with fashion and what clothing would represent at each stage of her career. Therefore, the general objective of the research was to descriptively investigate the relationship between music and fashion in the career of singer Taylor Swift, in order to understand how the artist's changes in style affected her career and her relationship with the public. To achieve these objectives, the methodology of this study is basic research, a qualitative approach, bibliographical research, as well as a case study of Taylor Swift. Keywords: fashion; music; Taylor Swift.