Universal Messaging: The Growth and Potential of Rich Communication Services
2024; Volume: 14; Issue: 12 Linguagem: Inglês
10.9790/9622-14127479
ISSN2248-9622
AutoresShivendra V. Singh, Shubhang Johari,
Tópico(s)Technology's Impact on Media
ResumoThis report analyzes the evolution of Rich Communication Services (RCS) between 2020 and 2024, focusing on its role as a next-generation messaging protocol. Designed to enhance SMS/MMS, RCS integrates rich media, group chats, and secure business messaging, offering features commonly found in OTT platforms like WhatsApp and iMessage. The RCS market has expanded from $5.2 billion in 2020 to an estimated $7.5 billion by 2024, fueled by enterprise adoption, enhanced customer engagement, and 5G integration. Key applications span business messaging, advertising, transactional communication, and customer support. Despite challenges like limited iOS adoption, competition from OTT services, and high infrastructure costs, RCS presents significant investment potential for telecom operators and enterprises. The report highlights opportunities in Application-to-Person (A2P) messaging and emerging revenue streams. Trends point to the importance of 5G integration, AI-driven solutions, and telecom partnerships in overcoming adoption barriers. By leveraging RCS, businesses and MNOs can unlock competitive advantages, reclaim market share, and improve user engagement. Positioned as a secure, interoperable, and feature-rich messaging standard, RCS is transforming the communication landscape, bridging the gap between traditional telecom services and the demands of modern, multimedia-rich communication
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