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Sustainable Growth Strategy of the Paper Industry in the Artificial Intelligence Era

2024; Volume: 56; Issue: 6 Linguagem: Inglês

10.7584/jktappi.2024.12.56.6.5

0253-3200

Young Chan Ko, Hyoung Jin Kim, Jong-Moon Park,

Impact of AI and Big Data on Business and Society

The emergence of the Artificial Intelligence (AI) era has revolutionized every industry, causing some to decline or even disappear from the market. To develop a sustainable growth strategy in the AI era, the creation of a new paradigm is essential, grounded in the framework of constructive destruction. A simple paradigm shift will no longer suffice. The paper industry is no exception; if anything, its need for adaptation is even more pronounced. In the AI era, the industry faces a double-edged sword. On one hand, AI offers immense potential to drive sustainable growth through innovation and efficiency. On the other, it poses a significant risk of accelerating the industry's decline if adaptation is delayed or inadequate. Innovative individuals with creative minds are crucial for driving sustainable growth. Notably, such individuals are unlikely to be replaced by AI technologies like robots. A sustainable growth strategy for the paper industry emphasizes the importance of working in harmony with AI technologies rather than competing against them. In this context, it is worth recalling the phrase, "a blessing in disguise."