Can Power8 Recharge Airbus
2007; De Gruyter; Volume: 44; Issue: 8 Linguagem: Inglês
ISSN
0002-2543
Autores Tópico(s)Defense, Military, and Policy Studies
ResumoThis article describes the difficulties Airbus is confronting with its A350 XWB and its continuing management shakeup. In July 2007, Airbus named Tom Enders Airbus CEO and appointed former Airbus CEO Louis Gallois sole CEO of Airbus parent EADS. The article describes the company’s “Power8” business model and the success of the A350 XWB as inextricably linked. The company plans to remodel substantially its supply base, which has been fragmented and partially to blame for the delays in the A380 program. Additional plans include reducing the number of primary suppliers to about 15, who will then become full-fledged partners in the assembly process.
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