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Manheim Auctions: Transforming Interorganizational Relationships with an Extranet

1999; Taylor & Francis; Volume: 3; Issue: 4 Linguagem: Inglês

10.1080/10864415.1999.11518347

1557-9301

Richard T. Watson, Patrick G. McKeown,

Digital Platforms and Economics

:This case study demonstrates how a traditional face-to-face auction has been augmented by an electronic sales system to draw on the advantages of an extranet (lower site specificity, less risk, more information, just-in-time buying, lower costs). The paper suggests adoption strategies for an extranet and describes how to assess a disintermediation threat. It explains that an extranet is a device for redesigning interorganizational structures and provides further evidence of the ongoing creative destruction of existing business practices caused by Internet technologies.