Tourism Branding: Communities in Action
2009; Emerald Publishing Limited; Linguagem: Inglês
10.1108/s2042-1443(2009)0000001023
ISSN2042-1451
AutoresLiping A. Cai, William C. Gartner, Ana María Munar,
Tópico(s)Digital Marketing and Social Media
ResumoCitation (2009), "Tourism Branding: Communities in Action", Cai, L.A., Gartner, W.C. and María Munar, A. (Ed.) Tourism Branding: Communities in Action (Bridging Tourism Theory and Practice, Vol. 1), Emerald Group Publishing Limited, Leeds, p. iii. https://doi.org/10.1108/S2042-1443(2009)0000001023 Publisher: Emerald Group Publishing Limited Copyright © 2009, Emerald Group Publishing Limited Book Chapters Bridging Tourism Theory and Practice Tourism Branding: Communities in Action Copyright page Chapter 1 TOURISM BRANDING A Community Affair Chapter 2 Challenging the Brand Chapter 3 A Model of Virtual Destination Branding Chapter 4 Deconstructing Brand Equity Chapter 5 A TWO-DIMENSIONAL APPROACH TO BRANDING Integrating Identity and Equity Chapter 6 COLLABORATIVE DESTINATION BRANDING Chapter 7 TOURISM BRANDING IN A SOCIAL EXCHANGE SYSTEM Chapter 8 Linking Local and Culinary Cuisines with Destination Branding Chapter 9 SPANISH HOLIDAY BRANDS: Comparative Analysis of 10 Destinations Chapter 10 BRANDING SPAIN'S TOURISM MIRACLE (1959–1979) Chapter 11 A Practical Framework for Destination Branding Chapter 12 DESTINATION BRAND STRATEGY The Case of Greece Chapter 13 THE COPENHAGEN WAY Stakeholder-driven Destination Branding Chapter 14 Consultation Builds Stronger Brands Chapter 15 DEVELOPING DISTINCTIVE CITY BRANDING Cases of Anseong and Bucheon, South Korea Chapter 16 STRATEGIC BRANDING IN HOSPITALITY The Case of Sol Meliá References About the Authors Copyright page Subject Index
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