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Ingredient branding: making the invisible visible

2011; Association of College and Research Libraries; Volume: 48; Issue: 06 Linguagem: Inglês

10.5860/choice.48-3369

1943-5975

Philip Kotler, Waldemar Pfoertsch,

Marketing and Advertising Strategies

Branding Ingredients.- Basics of Ingredient Branding.- Intel Inside - The Ingredient Branding Success Story.- Implementation of InBranding Within a Company.- Success Stories of Ingredient Branding.- Detailed Examples of Successful Ingredient Brands.- Managing Ingredient Brands and Measuring the Performance of InBrands.- Perspectives of Successful InBranding.