Portal de Periódicos da CAPES

The supply chain as growth driver

2007; Volume: 11; Issue: 4 Linguagem: Inglês

1521-9747

Bill Paganini, John Kenny,

Operations Management Techniques

Subtitle: The mandate from SanDisk's leadership was clear: the company's supply chain operations would need to support a planned five-fold increase in business. And the only way that would happen would be through a dramatic improvement in supply chain performance. Here's how they responded to the challenge -- through a transformation of the demand planning, S&OP, and excess inventory-disposition process.