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Kids rule!: Nickelodeon and consumer citizenship

2008; Association of College and Research Libraries; Volume: 45; Issue: 08 Linguagem: Inglês

10.5860/choice.45-4197

1943-5975

Sarah Banet‐Weiser,

Gender, Feminism, and Media

List of Illustrations ix Acknowledgments xi 1. We, the People of Nickelodeon: Theorizing Empowerment and Consumer Citizenship 1 2. The Success Story: Nickelodeon and the Cable Industry 38 3. The Nickelodeon Brand: Buying and Selling the Audience 69 4. Girls Rule! Gender, Feminism, and Nickelodeon 104 5. Consuming Race on Nickelodeon 142 6. Is Nick for Kids? Irony, Camp, and Animation in the Nickelodeon Brand 178 Conclusion: Kids Rule: The Nickelodeon Universe 211 Notes 219 Bibliography 245 Index 259