We interrupt this newscast: how to improve local news and win ratings, too
2007; Association of College and Research Libraries; Volume: 45; Issue: 04 Linguagem: Inglês
10.5860/choice.45-1871
ISSN1943-5975
AutoresTom Rosenstiel, Marion R. Just, Todd L. Belt, Atiba Pertilla, Walter E. Dean, Dante Chinni,
Tópico(s)Multimedia Communication and Technology
ResumoAcknowledgments 1. A prologue: what this book is for Dante Chinni and Tom Rosenstiel 2. The knowledge base Tom Rosenstiel and Marion Just 3. 'I-Teams' and 'Eye Candy': the reality of local TV news Wally Dean and Atiba Pertilla 4. The myths that dominate local TV news: the X-structure and the fallacy of the hook and hold method of TV news Wally Dean, Atiba Pertilla and Todd Belt 5. The magic formula: how to make TV that viewers will watch Todd Belt and Marion Just 6. Steps to better coverage Todd Belt and Marion Just 7. Putting it all into action: techniques for changing newsroom cultures Wally Dean 8. The road ahead: the future of local TV news Tom Rosenstiel and Dante Chinni Appendix A. Design team members Appendix B. Quality grading criteria and value codes Appendix C. Content analysis intercoder reliability analyses Appendix D. Sample of local TV news stations Appendix E. 2005 follow-up study Notes References Index.
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