First in thirst: how Gatorade turned the science of sweat into a cultural phenomenon
2006; Association of College and Research Libraries; Volume: 43; Issue: 05 Linguagem: Inglês
10.5860/choice.43-2884
ISSN1943-5975
Autores Tópico(s)Experimental and Theoretical Physics Studies
ResumoGatorade invented the sports drink 40 years ago, and it has been first in the marketplace (by a long shot) ever since. But it's more than just a thirst quencher and a dominant brand. First in Thirst is the story of a phenomenon that grew from the practice fields of college football into a true icon of the way we play, watch, and experience sports - from the Pee Wees to the pros. Published to coincide with the 40th anniversary of Gatorade's invention, First in Thirst is equally a sports story, from its invention and testing with the University of Florida Gators to the gatorade bath and its near-universal appeal to athletes, coaches and sports fans everywhere.
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