ROYAL AIR MAROC BOOSTS TOURIST MARKETS
2002; De Gruyter; Volume: 39; Issue: 9 Linguagem: Inglês
ISSN
0002-2543
Autores Tópico(s)Aviation Industry Analysis and Trends
ResumoRoyal Air Maroc has more flights to North America than any other African or Middle Eastern airline and is using a new partnership with Delta Air Lines to expand its business in the U.S. and Canada. It is redesigning its network to make Casablanca the hub for connections to its destinations in 78 cities in more than 40 countries. It is one of the leading carriers in Africa and the Middle East. Attention is being paid especially to domestic Moroccan tourist spots like Marrakech and Agadir. Tourism is the leading generator of foreign currency for the country, and the government, which owns 94.39% of the airline, expects it to be a close partner in boosting that business. Air France owns the largest minority stake, followed by Iberia, with less than 1% in private individuals' hands. Flight attendants are trilingual in Arabic, English and French, and the airline operates a 24-hour call center whose attendants are also multilingual. It has subsidiaries that train personnel for other airlines in the region and a catering arm and hotels.
Referência(s)