TOUGH TIMES BREED OPPORTUNITY : LIKE MOST US AIRLINES, THE LOW-FARE SPECIALIST FOUND ITSELF SCRAMBLING TO STAY ALOFT AFTER SEPT. 11
2002; De Gruyter; Volume: 39; Issue: 6 Linguagem: Inglês
ISSN
0002-2543
Autores Tópico(s)Air Traffic Management and Optimization
ResumoTwo years after its restructuring, AirTran Airways is using industry partners (notably Boeing), aggressive pursuit of new markets created by retrenchment by more-established airlines such as US Airways, and extending its routes to the farthest range of its fleet of 717s to fight off the negative effects of the airline industry's decline. Unit costs are still high for a low-cost carrier, but eliminating aging equipment will help improve that. Other areas of cost savings and growth include an overhaul of information technology operations, including improved hardware and software to enable more online bookings and curbside check-in. Expansion to the Midwest means AirTran is reaching the end of the range for its current fleet and will be considering what its next fleet should look like.
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