PATIENCE AND PATIENTS : SPIRIT AIRLINES EMBRACES A GO-SLOW APPROACH TO GROWTH WHILE ITS CEO BRINGS A MEDICAL OUTLOOK TO THE BUSINESS

2004; De Gruyter; Volume: 41; Issue: 1 Linguagem: Inglês

ISSN

0002-2543

Autores

Sandra Arnoult,

Tópico(s)

Aviation Industry Analysis and Trends

Resumo

This article presents a profile of Spirit Airlines, a low-cost/low fare carrier that tends to rely on discretionary, leisure-oriented travelers. With a fleet of 31 aircraft and 120 daily flights, the airline serves a 16-city network from Los Angeles to San Juan, Puerto Rico. Spirit posted an operating profit of $10.6 million for the January-September 2003 time period, and had one of the highest load factors (84%) for the month of October 2003. Known for its strong reliability, ontime performance, and attentiveness to its customers, the airline has been able to stay in line with its competition while keeping its costs down.

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