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BACK FROM THE BRINK : UNDER CEO DAVID SIEGEL, US AIRWAYS HAS SURPRISED THE SKEPTICS BY COMPLETING A WHIRLWIND BANKRUPTCY REORGANIZATION WHEN MANY EXPECTED IT TO PERISH

2003; De Gruyter; Volume: 40; Issue: 9 Linguagem: Inglês

0002-2543

Perry Flint,

Aviation Industry Analysis and Trends

This article relates the struggles of US Airways and how, under the helm CEO David Siegel, it survived a bankruptcy reorganization that involved such major steps as its workforce reduced by 39%, its mainline fleet reduced from 420 jets to 279, and the termination of its pilots' pension plan. Turnaround efforts involved recognizing that the airlines previous strategy of being a global airline wasn't working. The business model was thus rebuilt and directed at having the airline serve as the premier network carrier for the East Coast. With hubs in Charlotte, Philadelphia, and Pittsburgh, US Airways has a strong market share in the eastern third of the U.S. In geographic areas where it hasn't strong performance, the airline has begun a code-sharing and frequent flyer alliance with United Airlines as well as code-sharing with Lufthansa. Focus over the next few years will be on the rapid buildup of a regional jet fleet.