THE PHENOMENON OF MEDIA COMMUNICATION
2014; Volume: 6; Issue: 1 Linguagem: Inglês
ISSN
2162-2752
Autores Tópico(s)Media, Religion, Digital Communication
ResumoABSTRACT.The study tries reach area of processes and phenomena of what researchers now call media communication, a concept which will hopefully become largely spread. Like many other issues dealt with in studies about communication, this form of common knowledge is quite familiar still difficult analyze. This is reason why decided put together some ideas of various authors who decided use this expression, and show how media communication works.Keywords: journalism; media studies; mediated communication; system of media communication1. IntroductionAs regards time of appearance of mass communication, Jean-Noel Jeanneney (1997: 16), expert in historical problems of communication media, considers that the origin, most primitive form of communication in entering Public table is an indication of a very simple fact, which may be referred to: in a period in which there was no writing. A notch into a tree, a colored stone, a broken branch means, for primitive man, enemy approaches, or fact that game has been here and it will be there (...) In same category there are optical signals - smoke during day or a fire during night - and also audio signals, such as famous African tam-tam.Before anyone spoke of mass media, in 1909, Charley Horton Cooley stated that there are four factors that determine increased efficiency of new mass communication media in relation process of communication in any previous society. New means were more effective, he said, as regards: expressiveness - send a wide range of ideas and feelings; document permanent - or conquering space; how quickly - or time conquest; dissemination - access all categories of individuals. DeFleur and Ball-Rokeach (1999: 36) mentioned that these facilities represent a new form of communication which influences not only patterns of interaction within framework of communities and societies, but also psychological philosophies of individuals.The impact on public radio can be illustrated by effect that 1938 Halloween transmission of War of Worlds of Orson Welles had on public, event which caused panic in some communities (Severin and Tankard, 2004: 219). As regards episode of 30 October 1938 (War of Worlds), Orson Welles, then 23 years old, made a stormy entry in history of press. According Jeanneney (1997: 156), Orson Welles was not fond of this novel so he tried dramatize it and had idea of creating a real radio show, interrupted by announcement of arrival of Martians. Wells was convinced that everyone would see that it was only fiction. But surprisingly, everything goes upside down. When Welles invited a false interior minister beg public not let themselves be slew of fear, and he confesses that only effective thing is pray God then panic is bom and spreads; long rows of cars leave New York. About this episode, producer John Houseman (bom in Romania in 1902) associate of Welles declared: I did not have slightest idea about effects that this play would have on audience.The appearance of for an industry of editing aimed spread huge quantities of printed material among a large number of readers has led birth of new forms of press. McQuail (1999: 98) considers that modem press is oriented more receiving than communicating for most readers: larger scale of distribution, less accessible tribune for individuals' ideas. Press for masses makes public receive only what it is communicated in order be an auditorium audience. This effect is produced by institutional form of press - centralized, market oriented and capitalized - and experiences being communicated to major features of communication process are distorted (or modeled) of these features of press for masses, professor McQuail says. …
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