Portal de Periódicos da CAPES

Origination: The Geographies of Brands and Branding

2016; Taylor & Francis; Volume: 4; Issue: 3 Linguagem: Inglês

10.1080/2325548x.2016.1187508

2325-548X

Martin Heß, Peter Jackson, Suzanne Reimer, Sally Weller, Andy Pike,

Cultural Industries and Urban Development

Series Editor Preface viii Acknowledgements ix Permissions x List of Tables xi List of Figures xii 1 Introduction 1 2 The Geographies of Brands and Branding 23 3 Origination 59 4 Local Origination Newcastle Brown Ale 88 5 National Origination Burberry 112 6 Global Origination Apple 139 7 Territorial Development 171 8 Conclusions 194 References 207 Index 224