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<b>O potencial das ferramentas multimídia em ambiente de convergência: um estudo de caso do site da Rádio BandNews FM</b><br>DOI:10.5007/1984-6924.2010v7n1p30

2010; UNIVERSIDADE FEDERAL DE SANTA MARIA; Volume: 7; Issue: 1 Linguagem: Inglês

10.5007/1984-6924.2010v7n1p30

1984-6924

Débora Cristina Lopez, Marcelo Freire,

Multimedia Communication and Technology

The present paper analyzes the use of multimedia and interactive tools in the all news radio station Band News FM and in his site. In the converged environment in which the two vehicles operate, the use of the potential of each medium can bring great benefits to both radio and site. Let's observe here, on two occasions, in the use of audio in multimedia discourse and interactivity tools, typically used in the online journalism, applied to the radio. The choice of a sample of August 2007 and again in October 2008 could allow analyzing whether there has been progress in relation to the uses noted.