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Management of Design Alliances, Sustaining Competitive Advantage Margaret Bruce and Birgit Jevnaker (Editors)

1998; Routledge; Volume: 1; Issue: 3 Linguagem: Inglês

10.2752/146069298790718706

1756-3062

Bob Jerrard,

Business Strategy and Innovation

This book describes alliances between business operations and design elements within firms. Questions are posed in a variety of management areas including: competitive advantage through design, market knowledge and related product development, strategic partnership issues for designers and managers, and the significance of collaboration for innovation. The inclusion of Scandinavian case study material systematically illustrates special alliance strategies. The combined use of definitive sources from management theory and examples of the application of first principles in industry is novel. There is a useful chronology illustrating the acquisition of design expertise, capabilities in global new product development, design expertise perspectives and lessons for the future.