Capítulo de livro Revisado por pares

The Analysis of Need

1983; Elsevier BV; Linguagem: Inglês

10.1016/s0166-4115(08)61793-8

ISSN

2543-1056

Autores

Stephen E. G. Lea,

Tópico(s)

Psychology of Social Influence

Resumo

Economic psychology is simply the attempt to explore the interconnections between economics and psychology in a systematic way and come up with a coherent interdisciplinary account of the phenomena to be observed at their interface. As an integrated field of study, it does not really exist in the English-speaking world, but it does have quite a long and continuous history on the European continent. Most Americans who have thought about the relation between economics and psychology in recent years have been trying to do one of two things. Either they have been trying to understand economic behavior in terms of principles derived from the psychological study of individuals or else they have been trying to apply economic models to individual behavior. As per economic determinism, individual psychology is a function of the economic situation. As per conspicuous consumption, many goods are consumed simply because they are expensive; their purchase, therefore, signals that the purchaser can afford them, and therefore has social status, position, or power.

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