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Radio ombudsman services of Brazilian Public Radio (EBC) as media accountability instruments

2012; Volume: 5; Linguagem: Inglês

1899-5101

Laurindo de Salles Leal Filho, F Paulino, Luiz Martins da Silva,

Media Studies and Communication

Th is paper aims to analyze and provide parameters for radio ombudsman services, con- sidering the ombudsman experience carried out by the Brazilian Public Communications Enterprise (EBC) radio stations. Th e analysis of the listeners' feedback during July 2008-September 2011 allows us to conclude that the ombudsman experience may be considered a Media Accountability Instrument (MAI) focused not only on journalism but also on music and entertainment. Th e ombudsman per- formance may be a MAI because it provides visibility and transparency to errors, issues and dilemmas associated with the media actions. Th us it stimulates more credibility, prompt discussion with readers, listeners and viewers, and could encourage a culture of greater accountability in the newsroom. Th e EBC ombudsman sought to be a mediation channel that provides visibility to matters raised during the weekly radio program: Radio in Debate.